In an interesting article titled “Will Green Corporate Giants Achieve What Governments Can't?” on greenbiz.com by Marc Gunther, the author explores the great strides many major, global corporations have made recently in the area of sustainability and he discusses the trend that some of these organizations are now “setting policy” which was once the domain of government (e.g., Walmart setting packaging standards versus the EPA).
What Really is Sustainability? - Ask 10 different people to define sustainability and you may get a dozen definitions.
The term sustainability is a broad concept, that even today with all the attention it is getting, can be ambiguously defined. For the average business leader and consumer the term is so convoluted it makes it difficult for individuals to deliver informed decisions.
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