No one in this world really needs a drill. Ever.
Usually I find absolute statements inherently false, but I
stand by this one. It’s not the drill that is needed, what is needed is a ¼” hole (or whatever size the job
entails). A carpenter only needs a drill
because it creates what is really needed—the hole.
How often do people or corporations focus on the drill instead
of the hole? Remembering to view the end goal as the hole can change everything, yet even with this
knowledge, it is often easier to focus on making a better drill.
We can find positive examples of "the hole as the goal" in industry. For example, a
company called Tennant (primarily a commercial floor cleaning business) realized
a focus on stronger chemicals wasn’t the answer. They get floors cleaner in
less time using a chemical-free machine that ionizes water, which is not only
better than chemicals at destroying bacteria and viruses, it lowers both
liabilities and cost.



