Where You Start Matters: Approaching Sustainability from Two Different Places

Carpet tile manufacturer Interface is a global leader in their industry - and also in the world of corporate sustainability. With their aggressive goal to be beneficial to the environment by 2012, Interface is pushing the limits on how companies - and especially manufacturers - think about their impact. More importantly, Interface has found clear bottom line benefits to being more sustainable.

At the helm of Interface's work is Erin Meezan, Vice President of Sustainability. Meezan's role is to keep the company moving toward their aggressive goals, and often to be the ambassador of sustainability to other companies who are more fledgling in their initiatives.

In this short video (above), part of our Champions of Responsible Business video series, Meezan explains that companies can approach sustainability from two very different directions. And where you start matters.

For more videos from Meezan, or on the topic of sustainability, please see:
Why Smart Businesses are Going Sustainable Now, with Stu Hart
What Works in Sustainability, and How Interface Led the Way, with Mona Amodeo
Innovation: the Business Side of Sustainability, with Tim Jahnke